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BRAZIL - Brazilís car market stopped dancing
Market leader Fiat takes Volkswagenís best shots and still wins 2011 sales race
Published: Mon, 05 Mar 2012 11:31:56 GMT
 

The first big salvo in a potential marketing battle was fired with last Septemberís announcement of a 30 percentage point increase in Brazilís IPI Industrial Production tax for both imported cars and those with less than 65 per cent Mercosur content.

The broadside, instigated by Brazilís concerned automotive lobby, and effective since mid-December last year, is aimed principally at Japanese, Korean and Chinese carmakers and is intended to protect Brazilís vehicle and automotive component industry.

Car imports, helped by the sharp recent appreciation of Brazilís Real, were rising at their fastest rate since records began last year - growing 34.3 per cent to 578,931, according to Anfavea figures, and Asian carmakers were among last yearís fastest gainers
...more

Fiat 500 Brazil
Fiat 500 joins Fiatís Brazilian line-up

 

 

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