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Europe's
Leading Automotive News and Strategy Journal
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6 important questions |
1. Is it part of your job function to know as much as possible about the health and future direction of the vehicle market? 2. Are you expected to have an informed view on likely opportunities and risks in the major international automotive markets? 3. Do you need to know the market size of current sectors within the industry? 4. Do you take a professional interest in tracking potentially fast-expanding fringe markets? 5. Have you had the need to distinguish fact from fiction with regard to the likely future prospects of the automotive market? 6. Do you feel that the industry stands accused of forcing the good news more often than not? |
If your answer is no to all of the above questions, read no further |
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The good the bad and the ugly AID's truly independent Newsletter provides you twice a month with an unbiased, factual
and authoritative account of salient world industry events. Unlike many other similar
publications, AID reports on things as they are. What's more the type of reporting goes
further than the mere and common processing of raw and sketchy information that regularly
swamps the motoring or business press. AID is totally unbiased and has made it obvious
that it is not a mouthpiece of the industry. Instead, it endeavours to give a balanced
overall view on past, current and future events, which often means that you, the industry
participant, will be reminded on occasion of something you already knew, have long
suspected or perhaps haven't yet thought of. |
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Autoindustry watchdog For more than two decades AID has been reporting on the industry to a growing number of
devoted readers who more often than not have described the long-established Newsletter as
"compulsive reading", probably making the AID Newsletter one of the most
respected autoindustry publications on the international scene. |
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True value for money The AID Newsletter regularly provides world exclusive reports on topical industry
trends. Alternative reports, often providing little extra information and insight into the
field under investigation, can cost you tens of thousands of pounds when bought separately
in a glossy business report. Some industry consultants, who - unlike AID staff - may not
have the same reliable business connections nor the expert knowledge on the topic matter,
can often provide you with less concrete fact in their report conclusion than is provided
for no extra cost in one of the Newsletter's regular In depth reports. |
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Some readers explained their loyalty as follows: | written by experts in the field| factual true account of events | best market data in the business | digs deeper into the subject matter | remarkable inside knowledge | probably best trendwatchers on the scene | non-political
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original with many of its stories |
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Exclusive AID data AID compiled data has long been the basis of worldwide industry
reporting. The footnote "Source: AID", "AID Estimates" or
"Automotive Industry Data" stands for quality. That's why you find it mainly in
quality publications, a fact that speaks for itself. AID data, comment and analysis often
forms the basis of many in-depth automotive articles written by highly respected
journalists. Often, AID is asked to express its anonymous views in editorial comments of
leading business publications. AID material is now used widely by some of the world's most respected business
publications, news services and business TV stations. |
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Freedom to see things the AID way Simply put, AID stands for true factual data and analysis. The fact that we have been on
the scene for more than twenty years and do not carry any advertising speaks for itself.
As a result we have the freedom to see things our own way without having to ponder to
powerful and cash-strong industry advertising executives. |
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An alternative view of what's really going on Aimed at all those whose livelihood is in any form influenced by changes in the fast
moving climate of the world - and particularly the European automotive scene - the AID
Newsletter helps manufacturers, suppliers and dealers to understand better their
competitors' actions. |
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The power of information The publication also benefits decision makers in national sales companies, because it
reports independently on the sales performance of other such subsidiaries in the rest of
Europe or elsewhere. The reader, as a result, is continuously armed with alternative
factual data that can be compared to that regularly received from the one-sided corporate
centre. This will help you to distinguish facts from likely propaganda. |
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Unbiased, thought provoking analysis Twice a month, the AID Newsletter assists decisions makers in industry and commerce to
look beneath the glossy veneer projected by car and commercial vehicle manufacturers. Its
in-depth investigations places AID at the forefront of automotive reporting. Sometimes you
may disagree with AID's views, but nonetheless we are sure you will find interest in our
well- researched alternative views. |
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Unique and authoritative Since 1982, AID has provided its readers with detailed statistics not normally
available outside the industry. Why? The industry may not like some of our views, but it
believes nonetheless in our fair and unbiased style of reporting. Not a well-guarded
secret, but we receive more data and co-operation from confidential industry
sources than most because we are trusted. |
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Quarterly supplement The analysis task is helped considerably by the availability of a totally free and
unique quarterly statistical supplement that provides factual quarterly sales data by
manufacturer and country as well as quarterly sales trends in west European markets, the
US, Japan and some east European markets. No other publication provides such a regular
comprehensive and totally free statistical service to its readers. |
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