• Is it part of your job function to know as much as possible about the true state of
health and future direction of certain vehicle manufacturers and their main markets?
• Are you expected to have an informed view on likely opportunities and risks in the
automotive markets of Western and Central Europe, Japan,
BRIC markets and the US?
• Do you need to know the
market size of current sub-sectors within the industry such as fully
electrical passenger cars (EV), plug-in hybrids (PHEV), range extenders,
conventional hybrids or
perhaps diesel powered passenger cars?
• Do you take a professional interest in tracking potentially
fast-expanding fringe markets such as Indonesia and Malaysia for instance?
• Have you had the need to distinguish fact from fiction with regard to the likely future
prospects of sub-sectors such as diesels,
plug-in electric vehicles (PHEV), hybrids, people-carriers, 4WD
sports-utilities (SUV) or head-turning sports cars? Or, for this matter, CDVs, LCVs or
medium or heavy trucks?
• Do you feel that the industry stands accused of forcing the good news more often than
If your answer is no to all of the above questions, read no further
AID's truly independent Newsletter provides you twice a month with an unbiased, factual
and authoritative account of salient world industry events. Unlike many other similar
publications, AID reports on things as they are. What's more the type of reporting goes
further than the mere and common processing of raw and sketchy information that regularly
swamps the motoring or business press. AID is totally unbiased and has made it obvious
that it is not a mouthpiece of the industry. Instead, it endeavours to give a balanced
overall view on past, current and future events, which often means that you, the industry
participant, will be reminded on occasion of something you already knew, have long
suspected or perhaps haven't yet thought of.
For more than two decades AID has been reporting on the industry to a growing number of
devoted readers who more often than not have described the long-established Newsletter as
"compulsive reading", probably making the AID Newsletter one of the most
respected autoindustry publications on the international scene.
The AID Newsletter regularly provides world exclusive reports on topical industry
trends. Alternative reports, often providing little extra information and insight into the
field under investigation, can cost you tens of thousands of pounds when bought separately
in a glossy business report. Some industry consultants, who - unlike AID staff - may not
have the same reliable business connections nor the expert knowledge on the topic matter,
can often provide you with less concrete fact in their report conclusion than is provided
for no extra cost in one of the Newsletter's regular In depth reports.
AID compiled data has long been the basis of worldwide industry
reporting. The footnote "Source: AID", "AID Estimates" or
"Automotive Industry Data" stands for quality. That's why you find it mainly in
quality publications, a fact that speaks for itself.
Simply put, AID stands for true factual data and analysis. The fact that we have been on
the scene for more than twenty years and do not carry any advertising speaks for itself.
As a result we have the freedom to see things our own way without having to ponder to
powerful and cash-strong industry advertising executives.
Aimed at all those whose livelihood is in any form influenced by changes in the fast
moving climate of the world - and particularly the European automotive scene - the
Newsletter helps manufacturers, suppliers and dealers to understand better their
The publication also benefits decision makers in national sales companies, because it
reports independently on the sales performance of other such subsidiaries in the rest of
Europe or elsewhere. The reader, as a result, is continuously armed with alternative
factual data that can be compared to that regularly received from the one-sided corporate
centre. This will help you to distinguish facts from likely propaganda.
In fact, for more than a decade we have treated the market as the United States of
Europe. This allows our readers to assess regularly the overall regional performance of
markets and carmakers, whilst critically examining future trends in the world's biggest
single car market encompassing seventeen separate countries.
The emerging car markets in eastern Europe, chiefly Poland, former Czechoslovakia and
Hungary, have now been added to the number of regular markets covered. We, as a result,
now focus almost every quarter on what is happening in the region, including the reporting
on trends, sales and market share shifts.
Twice a month, the AID Newsletter assists decisions makers in industry and commerce to
look beneath the glossy veneer projected by car and commercial vehicle manufacturers. Its
in-depth investigations places AID at the forefront of automotive reporting. Sometimes you
may disagree with AID's views, but nonetheless we are sure you will find interest in our
well- researched alternative views.
Since 1982, AID has provided its readers with detailed statistics not normally
available outside the industry. Why? The industry may not like some of our views, but it
believes nonetheless in our fair and unbiased style of reporting. Not a well-guarded
secret, but we receive more data and co-operation from confidential industry
sources than most because we are trusted.
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