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WESTERN EUROPE - Value brand popularity keeps on rising
The sales share of most volume carmakers is being quietly but remorselessly eroded
Published:Tue, 03 Apr 2012 18:05:42 GMT
 

VALUE brands, best typified by the meteoric climb from highly profitable table Škoda, broke West European sales share records in ten out of the past eleven years, exclusively compiled AID data reveals.

The 11.8 per cent captured by the group at this year’s two months stage - a new historic high - is close on triple the 4.4 per cent held back in 2002
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11.8%
Value brand West European market share in 2012


 

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