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WESTERN EUROPE
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Value brand
popularity keeps on rising |
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VALUE brands, best typified by the meteoric
climb from highly profitable table Škoda, broke West
European sales share records in ten out of the
past eleven years, exclusively compiled AID
data reveals. The 11.8 per cent captured by the group at this year’s two months stage - a new historic high - is close on triple the 4.4 per cent held back in 2002 11.8%
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