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NEW PRODUCT - Up-town Volkswagen heads for UK showroom
VWís all-new Ďupí makes UK showroom debut - better luck than unloved Lupo?
Published: Tue, 03 Apr 2012 18:36:56 GMT

Itís the second time round for Volkswagenís serious attempt to establish a lasting foothold in the highly price-sensitive Basic-Sector market, a segment dominated in the UK today by Fiatís almost iconic 500 model, Fordís same DNA Ka, as well as the Hyundai i10 and triplets Toyota Aygo, CitroŽn C1 and Peugeot 107.

Volkswagenís renewed foray into the field of baby cars is called the Ďupí.

Conceived from scratch to compete head-on with these established heavyweights, the 3-door Ďupí is about to appear in UK showrooms with list prices starting at a remarkably keen £7,396 for the 3-cylinder 60PS range-entry model.

A five door model is due during this yearís second half

VW upping the ante in the Basic-Sector



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