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NEW
PRODUCT -
Up-town Volkswagen heads for
UK showroom |
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It’s the second time round for Volkswagen’s
serious attempt to establish a lasting foothold
in the highly price-sensitive Basic-Sector
market, a segment dominated in the UK today
by Fiat’s almost iconic 500 model, Ford’s
same DNA Ka, as well as the Hyundai i10 and
triplets Toyota Aygo, Citroën C1 and Peugeot
107. Volkswagen’s renewed foray into the field of baby cars is called the ‘up’. Conceived from scratch to compete head-on with these established heavyweights, the 3-door ‘up’ is about to appear in UK showrooms with list prices starting at a remarkably keen £7,396 for the 3-cylinder 60PS range-entry model. A five door model is due during this year’s second half  VW upping the ante in the Basic-Sector
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