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WESTERN EUROPE - Value for money era
Škoda now increasingly seen as smart shoppers’ choice
Published: Tue, 03 Apr 2012 18:28:56 GMT

Given the sector’s near unbroken record run, accompanied for good measure by news that Škoda posted a 7.2 per cent operating margin during last year, it comes as no surprise than Nissan too will now join the speeding value-brand bandwagon.

Nissan’s Carlos Ghosn said last week that the Datsun brand, killed off in 1986, will be revived.

Positioned as a value brand, from 2014 onwards Datsun-badged products will spearhead a Nissan car sales drive in price-conscious markets such as India, Russia and Indonesia, the company said


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