Automotive Industry Data
Subscribe  |  FREE SAMPLE   Front Page Editions  |  Current Issue page 1  |  BACK COPIES  |  Info  |  REPORTS  |  CONSULTANCY SERVICES  |   CONTACT  |  MEMBERS 

WESTERN EUROPE - Value for money era
Škoda now increasingly seen as smart shoppers’ choice
Published: Tue, 03 Apr 2012 18:28:56 GMT
 

Given the sector’s near unbroken record run, accompanied for good measure by news that Škoda posted a 7.2 per cent operating margin during last year, it comes as no surprise than Nissan too will now join the speeding value-brand bandwagon.

Nissan’s Carlos Ghosn said last week that the Datsun brand, killed off in 1986, will be revived.

Positioned as a value brand, from 2014 onwards Datsun-badged products will spearhead a Nissan car sales drive in price-conscious markets such as India, Russia and Indonesia, the company said
...more


 

To continue reading this article, please register for a free sample without obligation...

Please note that eagleAID.com is a subscriber-only site, and as such it can only be viewed by subscribers to the newsletter.