Given the sector’s near unbroken record run,
accompanied for good measure by news that Škoda
posted a 7.2 per cent operating margin during last
year, it comes as no surprise than Nissan too will
now join the speeding value-brand bandwagon.
Nissan’s Carlos Ghosn said last week that the Datsun brand, killed off in 1986, will be revived.
Positioned as a value brand, from 2014 onwards Datsun-badged products will spearhead a Nissan car sales drive in price-conscious markets such as India, Russia and Indonesia, the company said
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