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WESTERN EUROPE - Volume carmakersí candle burns at both ends
Volume carmakers squeezed from above and below
Published: Tue, 03 Apr 2012 18:44:56 GMT

As recently as 2002, the entire contingent of volume brands such as Volkswagen, Ford and Renault, but also Japanese marques like Toyota, Nissan, Honda and Mazda, still captured just over eight-in-ten of the new cars sold in Western Europe.

The number of Executive-Sector Granadas still built by Ford Germany in 1978

Fast forward to the first two months of this year, and the data shows that their sales share had slipped to just over seven-in-ten sales, which marks their lowest-ever share ...more



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