Unlike Germany’s prestige car makers, buoyed last year
by bullish demand for their status-rich cars from
China’s nouveau-riche, their Opel
compatriot has been struggling to
lessen its high historical dependence on its European
Some feel that Opel/Vauxhall’s vulnerability has increased sharply since Volkswagen dropped its gentler and more placid earlier facade, turning itself into a sales-hungry predator.
Whereas VW’s cars were once among the most expensive on the volume car scene, thanks to its traditional premium pricing stance, of late Volkswagen’s cars in Europe were competing head-on with same sector cars from lesser volume car makers such as Opel/Vauxhall or Ford for example.
A case in point, in Germany, Volkswagen all-new ‘up’ range starts with an offi cial list price of €9,850
Please note that eagleAID.com is a subscriber-only site, and as such it can only be viewed by subscribers to the newsletter.