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GERMANY - VW’s premium pricing stop
VW’s premium pricing stop is now seriously hurting its direct rivals
Published: Tue, 03 Apr 2012 20:30:56 GMT

Unlike Germany’s prestige car makers, buoyed last year by bullish demand for their status-rich cars from China’s nouveau-riche, their Opel compatriot has been struggling to lessen its high historical dependence on its European backyard.

Some feel that Opel/Vauxhall’s vulnerability has increased sharply since Volkswagen dropped its gentler and more placid earlier facade, turning itself into a sales-hungry predator.

Whereas VW’s cars were once among the most expensive on the volume car scene, thanks to its traditional premium pricing stance, of late Volkswagen’s cars in Europe were competing head-on with same sector cars from lesser volume car makers such as Opel/Vauxhall or Ford for example.

A case in point, in Germany, Volkswagen all-new ‘up’ range starts with an offi cial list price of €9,850


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