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WESTERN EUROPE - Exclusive: Hybrids struggling in Europe
Times may be tough for electric carmakers, but they may take some comfort from the fact that so far in diesel-dominated Europe the hybrid car industry has fared little better
Published: Mon, 18 June 2012 15:24:12 GMT
 

While the popular media has long praised cutting edge hybrids like Toyota’s Prius for their ability to save almost single-handedly our planet’s slow cooking in greenhouses gases, to the vast majority of Europe’s value conscious car buying public today’s hybrids may promise great things in the increasingly critical running cost department, but in the real world of daily motoring hybrids are still falling short on delivery.

In consequence, when European sales numbers are added up, tradition still rules, relegating even media darlings like Toyota’s Prius and its more cost effective Auris hybrid to also-ran status
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Toyota hybrid dash
Hybrids still small dot on Europe’s auto radar

 


DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

West European HYBRID POWERED car sales by maRKET:
- FIRST QUARTER 2012
-
FULL YEAR 2011
 

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