In Europe, yet another member of
the autoindustry’s hitherto flightless petrol-electric
hybrid cars is about to line up on the runway.
But this time, coming in the guise of Toyota’s strikingly economical and keenly priced Yaris Hybrid, it might just take off into Europe’s notoriously hostile skies
Toyota, the industry’s way and ahead most successful and most innovative force in the promising looking hybrid car market, last month outlined an aggressive pricing strategy for the full-hybrid version of its new Yaris small car in a move it hopes will attract mainly economy-conscious European buyers of premium price diesel–powered Small-Sector cars
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