Can it narrow the gap with BMW, Audi? -
Profit margin struggle will continue until 2014
- Even mighty German premium car makers
have to face reality some time and Mercedes
is beginning to feel the pinch from weakening
markets around the world
Mercedes is facing a difficult changeover of important models like the E- and S-class, while prices are coming under pressure in key markets China and Germany.
Citigroup Global Markets has published a negative research note on Mercedes, while Bernstein Research questioned the company’s ability to compete with its main rivals Audi and BMW, doubting its brand power
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