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WORLD -
Mercedes first luxury car brand to feel the
pinch |
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First signs that even for Germany’s prestige
carmakers the milk and honey days are
drawing to a close are contained in AID
compiled half-year global prestige car
sales figures, showing that Mercedes’
earlier speeding bandwagon has slowed
progressively since the start of this year to
little more than walking pace as global demand
for its status-rich cars has slowed markedly
faster than that of main premium sector rivals
BMW, Audi and Porsche. However, Mercedes’ Dieter Zetsche can console himself with another development. The broader trend shows that of late global demand for prestige cars has also displayed the first unmistakable signs of slowing, rising by less than 6 per cent this June. That’s well-down from the 9 per cent gain in the first half and last year’s markedly faster 13.7 per cent  Time for Mr. Zetsche to start worrying?
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