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 CLA to enter market later this year Mercedes strategists, with their genuinely sporty new A-Class, are now gunning foremost for enthusiast BMW 1-Series and Audi A3 buyers; that’s people who still enjoy driving their cars. Visionaries also see the all-new A-Class family, and the forthcoming 4-door saloon derivative in particular, as a cornerstone in the company’s ambitious goal to more than double by 2020 its global car sales to 2.7m units. In China in particular, where it is lagging behind direct rivals Audi and BMW, likely full-scale future production of a booted 4-door saloon version of its new A-Class family is expected to add greatly to Mercedes’ future sales drive in China, resulting also in greatly improved vital economies of scale |
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