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CHINA |
![]() AID Graph 13/19 preview China’s passenger car sales beat expectations in last year’s final quarter as consumers clearly felt more confident about spending, particularly at prestige car dealerships. Whilst Europe’s leading luxury car brands have benefited greatly from these trends and have walked off again with an ever larger share of last year’s spoils, for Japan’s carmakers last year ended in tears. And perhaps the biggest sign of their current predicament, in a year that saw near double-digit car sales growth, Chinese sales from Japanese carmakers fell 7.7 per cent during the year after plummeting more than a quarter in December. China’s consumers were clearly not flocking to car dealer showrooms the way they did as recently as 2009 and 2010, but last year’s good news was that they were still shopping. A renewed notable flare up in demand during last year’s fourth quarter, up 13.6 per cent, helped further by a strong 14.9 per cent sales leap during December itself, helped lift last year’s Chinese passenger car sales 8.7 per cent to 12.5 million units. Better still, including built-up imports last year’s sales rose by an even faster 9.3 per cent to 13.5 million cars, according to
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