Mercedes remains fastest notable gainer on global premium car stage

PREMIUM BRANDS
Mercedes - Flying start into 2014
Mercedes remains fastest notable gainer on global premium car stage

Published: Mon, 08 Sep 2014 13:46:11 GMT
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Global sales of Mercedes’ status-rich cars jumped 11.3 per cent in July to 130,003 units, maintaining its streak as the fastest growing notable prestige carmaker.

In spite of its segment leading rate of advance, in both July and the 7-months to date the brand with the famous three-pointed star mascot remains outsold on the global premium car stage by still larger BMW and Audi.

That’s chiefly because BMW and Audi, all too aware of Mercedes’ well-oiled challenge for the world’s prestige sector crown, have upped the ante, thus frustrating Mercedes’ wholehearted attempt to catch up.

While consolidating its third position in the world’s closely watched premium car sales league, so far Mercedes’ extra efforts have made little impression on the entrenched dominating position of its no less aristocratic German peers.

That’s both in July and the year to date.

11.3%
Global sales jump of Mercedes’ status-rich cars in July

In July, a case in point, global sales of the BMW car brand rose 8.4 per cent to 139,399 units.

That’s followed by a slightly quicker 9.7 per cent rise to 144,000 units from Audi, which also took the number one slot in July.

But this has had a negligible effect on this year’s overall premium sector ranking...more

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DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

SELECTED WORLD PRESTIGE new CAR sales:

by manufacturer and marque
JULY 2014 v JULY 2013
7-Months 2014 V 7-MONTHS 2013

CHINA SELECTED PRESTIGE new CAR sales:

by manufacturer and marque
JULY 2014 v JULY 2013
7-Months 2014 V 7-MONTHS 2013

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11.3% Global sales jump of Mercedes’ status-rich cars in July

11.3%
Global sales jump of Mercedes’ status-rich cars in July