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 Biggest market will be China; will US share be retrieved? - Volvo launched its second generation top-of-the-range XC-90 SUV, and experts say its success is crucial for the future of the company, but aren’t sure if it can withstand keen competition from Audi, BMW and Mercedes The previous and unmistakeable XC-90 hadn’t been upgraded since 2002, by which time parent company Volvo was sold by Ford Motor Co to China’s Zhejiang Geely Holding Group. The new XC-90 is arguably blander and looks bigger than the previous model, but is designed to appeal to buyers in its biggest market, China. Scalable Product Architecture Volvo took three years to develop the new XC-90, as part of the $11 billion new vehicle investment programme. The XC-90 uses Volvo’s new Scalable Product Architecture, which will underpin all future Volvos, except for a new generation of small cars being developed by Geely...more MORE LIKE THIS: Jaguar finally up to scratch 24 Jul 2014> Soon half the Porsches sold will be trendy SUV-Crossovers 21 Jul 2014 > Are we witness to the slow death of the cabriolet in Europe? 18 Jul 2014 |
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