Nissan outsells Toyota in West Europe’s September car market

WESTERN EUROPE
Nissan outsells Toyota in West Europe’s September car market
For the third time this year, Nissan has overtaken Toyota as the biggest Japanese car seller in Western Europe

Published: Thu, 09 Oct 2014 16:06:35 GMT
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Toyota Nissan West European car sales trends 2014

For the third time this year, Nissan has overtaken Toyota as the biggest Japanese car seller in Western Europe – Nissan’s 9-months car sales share zooms to 3.7 per cent, an all-time record

According to AID’s provisional car sales figures for September, Nissan’s new car sales in Western Europe rose almost 17 per cent to close on 49,000 units, largely because of its new Qashqai and its considerable extra efforts in Britain, which still stands out as Europe’s main growth locomotive.

In Western Europe, Toyota’s September sales lurched into reverse, missing last year’s same month level by almost 3 per cent, according to AID’s own provisional September car sales estimates.

3.7%
Nissan's West European market share after 9-Months 2014

The happy tale of upwardly moving Nissan contrasts with today’s sorry state of Toyota, which no longer looks like the hot company that it once was.

Nissan in contrast, following half-a-decade of almost unbroken European growth, this year has raised its nine months West European market share to 3.7 per cent, the highest level on record.

And that’s before its latest mainstream product, its new Pulsar family hatchback, has reached the market.

Toyota, which clearly left Nissan way behind in the dust during its fast-growth phase between 1998 and 2007, has continued to lose market share in subsequent years...more

MORE LIKE THIS:

> Volkswagen steps up European car sales drive 12 September 2014

> French August car sales shrink to lowest level in decades 25 September 2014

> Is Europe’s car sales recovery screeching to a halt? 09 September 2014

DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

EUROPEAN new CAR sales:

by country
SEPTEMBER 2014 V SEPTEMBER 2013
9-MOnths 2014 v 9-Months 2013

WEST EUROPEAN new CAR sales:

by manufacturer and marque
SEPTEMBER 2014 V SEPTEMBER 2013
9-MOnths 2014 v 9-Months 2013

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3.7% Nissan's West European market share after 9-Months 2014

3.7%
Nissan's West European market share after 9-Months 2014