Audi likely to retain UK’s prestige car sales crown for second year running

UNITED KINGDOM
Rings of confidence
Audi likely to retain UK’s prestige car sales crown for second year running

Published: Wed, 10 Dec 2014 16:21:19 GMT
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Audi Sales history UK plus history to 2014

At the ten months stage Audi’s UK market share already stands at an improved 6.5 per cent after capturing a significantly higher 7.2 per cent during October itself.

Judged on recent form, Audi is expected to fight tooth and nail to retain that 6.5 per cent share held at the ten months stage.

That compares with an unchanged 5.8 per cent for BMW and a slightly improved 5 per cent from Mercedes.

After nudging aside long leading BMW during the course of last year, and with both its nearest rivals kept safely at arm’s length, Audi is currently expected to remain Britain’s leading prestige car brand for the second year running.

Likelihood now is that Audi’s full year sales in Britain could conceivably touch the 160,000 level this year after breaching the 100,000 level only three years earlier...more

> Britain first to emerge from Europe’s long drawn out car sales drought 09 December 2014

> West Europe’s car sales train regains momentum in October 11 November 2014

> West European passenger car recovery back on steam 08 October 2014

DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:
UNITED KINGDOM new car sales by manufacturer and marque:
OCTOBER 2014 v OCTOBER 2013
10-MONTHS 2014 v 10-MONTHS 2013

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