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 While epitomising a niche-sector manufacturer of high-status sports cars, still capable of warp-speed performance along stretches of Germany’s still partly unrestricted Autobahns, of late Porsche cunningly morphed into a high image producer of trendy SUV-Crossovers. So much so in fact, that in the UK, its biggest European export market, its luxury Cayenne SUV remains its best-selling model. So who can blame the company’s product and marketing strategists for continuing to follow this same success formula... Exploiting its enviable high badge value in conjunction with still buzzing worldwide demand for prestige sector Crossovers, Porsche developed a smaller brother for its already hugely successful Cayenne. Reaping the fruits of its Volkswagen Group membership, Porsche was given the freedom to dip into the group’s large gene-pool. Unlike its Cayenne, which was a cleansheet development between itself and Volkswagen, followed later by Audi, its slightly more compact Macan shares its DNA with Audi’s well-received Q5...more Cayenne – Porsche’s hero 18 February 2014 Audi’s driveway prestige symbol replaced 07 January 2015 > ROAD TEST | The ubiquitous Nissan Qashqai 09 September 2014 |
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