West European 2014 full year electric car sales analysis

WESTERN EUROPE / ELECTRIC AID EXCLUSIVE
2014 full year electric car sales analysis
Sub $50 oil delivers blow to already struggling electric car industry

Published: Thu, 29 Jan 2015 15:07:12 GMT
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West European electric passenger car share 2014

Figures, compiled exclusively by AID, show that an already struggling electric car industry has suffered a setback with markedly lower than earlier anticipated electric car sales in Western Europe. So what will happen if today’s sub $50 oil price will be the new norm for the next half decade or so, likely tempting earlier potential electric car converts to stick with their still markedly cheaper conventionally powered petrol and diesel fuelled cars until the mid 2020s?

The good news for Europe’s still nail-biting electric car industry is that in December West Europe’s virtually lifeless electric car market regained some of the earlier lost momentum, thanks in no small measure to a miraculous looking eleventh hour registration spree in France.

But those counting on a general and notable pick up in Europe’s electric car demand were disappointed. Expressed in AID’s cold statistics, last year, the industry’s total electric car haul reached less than 60,000 units in a market that grew 4.5 per cent to just a touch over 12m units.

2 days
Amount of days last year that equated to electric cars sales in Western Europe in the region’s overall new car market

This means that the auto-industry’s latest crop of battery-powered electric cars have captured just a tiny 0.49 per cent of the region’s slowly recovering car market, according to AID’s exclusive electric car sales figures.

That at least is the sobering message from AID’s electric car observers, whose well-documented regular statistics reveal that last year’s total registrations of battery powered electric cars in Western Europe still equate to less than two days sales in the region’s overall new car market...more

MORE LIKE THIS:

> November sees first drop in West European electric car sales 15 Jan 2015

> Has Norway’s dizzying rate of electric car sales growth peaked? 18 Dec 2014

> Sept electric car market - Mere blip or lasting change in underlying trends? 30 Oct 2014

AID EXCLUSIVE
DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:
WEST EUROPEAN NEW ELECTRIC (PEV) CAR SALES BY COUNTRY:
DECEMBER 2014 v DECEMBER 2013
FULL YEAR 2014 v FULL YEAR 2013

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2 days Amount of days last year that equated to electric cars sales in Western Europe in the region’s overall new car market

2 days
Amount of days last year that equated to electric cars sales in Western Europe in the region’s overall new car market