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![]() The comparatively fast transformation from also-ran status to up-and-coming consumer darling is an extremely rare phenomenon in today’s largely status driven cut-throat automotive world. And yet, Nissan’s miraculous recent rebound in Europe, after more than a decade of futile efforts to at least stem the relentless erosion of its European market share, gives hope to some of the region’s long-suffering volume carmakers that their fate is by no means sealed. Nissan’s zombie-like rising from the grave is testament to the seemingly long-forgotten industry truism that with the right products everything else follows. To that can be added the no less miraculous rebound from Britain’s Jaguar Land Rover. Yet more recent history shows the promising sudden ascent from Mitsubishi’s long-mired European operation, which so far this year stands out as the single biggest winner in Europe’s car sales chart. AID has taken a closer than usual look at these above mentioned startling developments. The first part of a new forthcoming series of authoritative reports starts in the next edition of the AID Newsletter with a close-focus look at Mitsubishi’s recent sharp climb in West Europe’s hotly fought-over car sales arena...more MORE LIKE THIS: Is this the first sign of a great European turnaround story? 10 April 2015> Burst of spring sunshine for Europe’s fast-melting car market 10 April 2015 > Poor European car sales year ends on upbeat note 07 January 2015
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3-MOnths 2015 v 3-Months 2014 WEST EUROPEAN new CAR sales: by manufacturer and marque MARCH 2015 V MaRCH 2014 3-MOnths 2015 v 3-Months 2014 |
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