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 If one word could sum up Brazil’s current car market it would probably be change. That’s driven home most forcefully by news that Brazil’s front-runner at this year’s halfway point was neither a Fiat, Volkswagen or GM product. That’s the first time in living memory that a car not born and bread by Brazil’s long-ruling oligopoly headed the country’s top sellers’ league. As a sign of things to come, and testament to the view that South Korea’s carmakers remain on a roll, swamping established markets with cars while taking every opportunity to build factories in growth-bound developing markets, Hyundai’s locally-built HB20 took the coveted top-seller slot. For Brazil’s fast-fading automotive trio, the timing added insult to injury. That’s chiefly the sobering experience of losing not only a large chunk of a business that traditionally accounted for a regular fair chunk of their global profits - particularly for Fiat - but also the upset of losing the top spot in Brazil’s top ten to a new kid on the block...more MORE LIKE THIS: > Brazil’s move from fast Samba to sobering austerity blues 16 Mar 2015 > India’s car market cranked back to life 30 Mar 2015 Crystal ball gazers looking at Indonesia’s future car market like what they see 23 Mar 2015
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