BRIC | CHINA |
|
Follow @AIDNewsletter
|
 Audi – one of three outstanding winners in West Europe’s fiercely contested car market remains the old continent’s leading prestige car brand. But apart from the imminent fallout from Volkswagen Group’s fast spreading diesel emission scandal, rivals BMW and Mercedes in particular are piling on the pressure. Both made it obvious that they won't stand idly by and watch Audi grab more market share in Europe or elsewhere There is no debate, from a historical perspective Europe’s prestige sector dominating carmakers Audi, BMW and Mercedes stand out as the region’s biggest gainers. For some three decades, with their West European market shares closely bunched together, each prestige sector member - in near equal measure - continued to plunder the most profitable pastures of their unfortunate volume car rivals. Testament to their unwavering sales gains in West Europe’s changing new car market, the trio’s sales share more than doubled since the early 1980s, with their substantial gains coming entirely out of mass-carmakers’ pockets. AID investigates...more MORE LIKE THIS: | Mercedes heads global prestige sector car sales league for the third month running 16 Oct 2015
|
|
|
To continue reading this article, please register for a free sample without obligation... Please note that eagleAID.com is a subscriber-only site, and as such it can only be viewed by subscribers to the newsletter. |