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Stark reality
is that conventional hybrids, an already long established sub-sector
served almost entirely by one lone carmaker – Toyota-Lexus – presently
account for just 1.6 per cent of this year’s West European car market,
according to AID figures.
That compares with a West European diesel car sales share of 50.1 per
cent at this year’s 5-months stage, AID figures reveal.
Unlike Japan, where home-born hybrids already account for one-in-four
sales, in diesel-dominated Europe petrol-electric hybrids from the
Toyota/Lexus table are still ranked at best in the also-ran position.
Competing in a tiny segment largely ignored by the rest of the industry,
and marketed chiefly as a timely diesel antidote, Toyota-Lexus hybrids
presently account for more than nine-in-ten West European sales of
conventional petrol-electric hybrids.
Gauging the effectiveness of its hybrids at a time of seemingly growing
anti-diesel sentiment among Europe’s new car buyers, Toyota/Lexus’
overall five months car sales in Western Europe rose by a slower than
average 6.8 per cent in the five months to May this year, keeping its
market share at an unchanged 4.1 per cent.
Honda and Mazda, both with a hybrid-free line-up of European cars, upped
their sales to date by a respective 32.7 and 27.5 per cent...more
MORE
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