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The BMW Group sold more cars in November’s West European car market than mass market heavyweights Ford and Peugeot. According to AID’s provisional November car sales numbers, for Western Europe, BMW Group’s sales rose almost three times faster than the overall market, thanks in no small part to strong November sales push efforts in Germany and in the UK in particular
In Western Europe, combined November sales of BMW, MINI and Rolls-Royce ballooned to some 82,000 cars, not only significantly exceeding the figure for November last year (73,900 units / +11 per cent) but also setting a new milestone.
A ringing endorsement for its fighting spirit and the consumer appeal of its latest products, this November BMW Group comfortably outsold mass market carmakers
Ford and Peugeot, which in turn completed last month with slight sales contractions.
Ford, which like French carmaker Peugeot, now appears notably less willing to chase unprofitable sales, completed last month with respective sales of 71,000 and 63,500, representing single digit November sales losses for both carmakers.
By contrast, in the glitzy showrooms of Europe’s prestige carmakers, November sales of status-rich Audis, Mercedeses and BMWs are up between 5 and 12 per cent, thus boosting their combined cumulative sales shares to yet another all-time
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