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Last year’s sales of Standard category cars rose by a
trendbucking 10 per cent to 1.49 million units, boosting the sector share to 35.9 per cent, a new record for the
sector, according to JADA numbers and AID research. Equally revealing,
among last year’s top-five best selling cars were two hybrids. Apart from Toyota’s Prius in pole position,
third slot in the league went to Toyota’s Aqua, the full hybrid version of a car sold in Europe as the Toyota
Yaris. The two Toyota model’s were split by Honda’s N-Box kei-car.
The significance of petrol-electric hybrid
cars, a segment pioneered by Toyota’s Prius, is doubly underlined by figures showing that these cars already
accounted for just over a quarter of the new cars sold in Japan last year.
Moreover, it is understood that every one of the standard cars featured in the top-20
best selling cars in Japan last year was on sale as a hybrid version.
A reflection of the pioneering role played by Japanese carmakers in this sector, demand for comparatively
simple Prius-type hybrids is on the increase, that’s a jump to 25.7 per cent last year from a slimmer 22.3
per cent only the year before.
Take kei-cars out of the equation and the hybrid share reached almost 40 percent.
Toyota says that some 677,700 of the total hybrids sold in Japan last year were Toyota Group
vehicles.
That’s nearly two-in-three of all the hybrid cars sold in Japan last year...more
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