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After a 2-year car sales slump, Brazil’s car market is showing
unmistakeable signs of trying to bounce back, according to latest
Fenabrave numbers. But with the gathering signs of a gradual return to
normality, the emerging competitive landscape has changed a great deal
and now bears little or no resemblance to the cosy vehicle sales
oligopoly operating happily in Brazil for decades. The giants of
Brazil’s car market, which have long enjoyed the fruits of their largely
uncontested historical pole positions in this market, are now taking it
on the chin
Whichever way Brazil’s recent car sales numbers are looked at, they
support the view that after finally hitting the bottom in the fourth
quarter of 2015, since then the market has followed a steady recovery
path.
So far the comeback saw a forever shrinking rate of decline, which hit
its lowest rate during this particular stretch in this year’s opening
first quarter.
It best glass half-full manner, it suggests that Brazil’s new car market
- despite the sudden appearance of further dark cloud on the country’s
political horizon - may be about to post its first annual sales gain in
almost four years.
Brazil’s new car market, buoyed by the longest uninterrupted period of
expansion last peaked at just over 2.8 million sales in 2012.
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