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Stung this July by a trendbucking 13.2 per cent dip in domestic German sales, AID figures show that market-leading Volkswagen ranks among West Europe’s biggest July losers. In a month that saw West European sales rise by 1.9 per cent, July’s Volkswagen brand sales in Western Europe dropped 5 per cent, thus trimming its July car sales share by nearly one percentage point to 11.1 per cent
Volkswagen’s bigwigs, likely alarmed by July’s headlong 13.2 per cent dive in Germany’s domestic car market, will be hoping that this was a mere momentary blip.
To no one’s genuine surprise, main rivals have benefited from Volkswagen’s on-going woes; none more than Toyota.
Banging the drum for the green credentials of its previously long-ignored petrol electric hybrids in Europe, accompanied by some tempting financial inducements in some markets like Germany for example, in Europe Toyota stands out as one of the car market’s biggest gainers.
This July, and the seven months to July this year, Toyota has outpaced West Europe’s car market by a very long stretch.
A potent sales push effort helped Toyota Group ring up a much-improved 4.4 per cent car sales share at the seven months stage, thus setting a new 7-year high,
according to AID numbers.
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