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The comparatively sharp and sudden swing in Europe’s diesel car sales fortunes - with the pendulum swinging this time into the wrong direction - is deeply gratifying for Toyota’s European car sales operation. That’s because hordes of today’s jittery European diesel car drivers appear to be dumping their newly demonised diesels for what many see as the next best future-proof alternative on Europe’s fuel-economy front
That’s the message from latest Acea compiled car sales figures.
West Europe’s half-year sales of comparatively simple Prius-type petrol-electric hybrids (HEVs) - a sector that Toyota-Lexus has almost made its own - rocketed 55.5 per cent to 213,252 units.
The sales share going to HEVs this first half rose by close on one full percentage point to 2.7 per cent from just 1.8 per cent at the same stage last year.
In consequence, and a timely reflection of Toyota’s long-running stranglehold presence in Europe’s HEV segment, Toyota currently ranks among West Europe’s most notable biggest gainers.
A reflection of Toyota’s present razor-sharp competitive edge in Europe’s fast-changing marketing arena, AID’s provisional car sales data for August and the eight months to date shows continuing business as usual:
Toyota still stands out among the biggest winners.
That’s both in August and the eight months to date, thanks in large measure to the greatly revived popularity of its HEVs among Europe’s disgruntled diesel car owners and the lure of Toyota’s self-funded HEV sales incentives in some of Europe’s biggest markets.
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