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Yet another sharp drop in November’s West European diesel car sales threatens to derail the autoindustry’s obligatory efforts to comply with the EU’s tough 95g/km fleet average levels by 2021. That was the sobering message from AID’s monthly report of European car sales trends which suggests that Europe’s new car buyers are now dumping their discredited diesel cars far faster than earlier anticipated. The clearly deepening anti-diesel sentiment among Europe’s anxious new car buyers means that most, if not all carmakers now active in the region are now facing a serious headache and the prospect of serious financial bloodletting from 2020 onwards
There is little doubt. What began with a mere trickle, with anxious European new car buyers replacing their diesel-fuelled cars with a petrol-powered car, is now threatening to turn into a flood.
Hard data for AID’s exclusive latest European diesel car sales monitor contains yet another bitter dose of worrying autoindustry news: November’s West European diesel car sales didn’t just fall but plunge.
The extent of the long-drawn out predicament of Europe’s savagely-hit diesel car sector can be judged from a steeply trend-bucking 12.3 per cent dive in November diesel car sales at a time when the overall car market grew by a contrasting 5.3 per cent.
The demise of West Europe’s diesel car sector is graphically underlined by the realisation that this November alone the market share loss from the withering diesel car segment reached 8.3 percentage points.
In Germany, one of Europe’s traditional diesel car sales bastions, November’s diesel car share haemorrhage reached 10.9 percentage points followed by a no less severe 10.6 percentage points in the UK’s fast-shrinking car market.
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