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Yaris hybrid tops West Europe’s first half sales league table for
petrol-electric hybrids (HEVs), but widely respected and feared Hyundai-Kia,
sensing beckoning new car sales opportunities after Europe’s diesel
demise, have already joined a sector almost totally ignored so far by
Europe’s carmakers for more than a decade
Given that Toyota-Lexus has made Europe’s HEV niche segment its own, it hardly comes as a surprise to learn that this first half in Western Europe Toyota Lexus models scooped eight out of the top ten positions in the HEV sales league table, according to AID’s industry-sourced and compiled data.
But something potentially more significant is now happening in what in Europe has long ranked as an also-ran car segment.
A rare and potentially significant development is currently unfolding in Europe’s traditionally small market for petrol-electric hybrid cars (HEVs). In Europe at least, this is a segment that its pioneer and creator, Toyota-Lexus had made its own.
The way things stand today, the headlong dive from diesel car sales in Europe has spurred new competition into Europe’s petrol-electric hybrid segment (HEVs).
For the first time, Toyota-Lexus is facing some potentially serious competition from Hyundai-Kia in a segment it has singlehandedly created and dominated since the universally applauded debut of its mould-breaking Prius.
AID investigates.
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