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 Aston Martin, the UK-based manufacturer of desirable sports cars, and Mercedes-Benz Cars, gave notice of their intention to seal a technology partnership deal, including the future supply of engines. Mercedes, best known for its prestige sector cars and the widely acknowledged technological front-runner status of its brand-new S-class flagship, now appears willing to share its future-proof technological know-how and hardware with Britain’s Aston Martin. That’s chiefly by way of state-of-the-art electric and electronic automotive components and software; the be-all and end-all of any competitive future car. Niche-player Aston Martin, clearly lacks the financial fire-power to develop its own future platforms and engines. Probably more crucial still, to stay on the ball in the increasingly vital development and application of a car’s key electronic architecture, the partnership deal struck with Mercedes allows cost effective access to cutting-edge automotive technology, know-how and hardware. Experts in the field wonder whether Aston Martin could survive without such a strong medicine, one adding that “without it Aston Martin’s days would surely be numbered”, AID was told...more MORE LIKE THIS: It’s third time round for Porsche’s Boxster 02 Aug 2013 Budget brands all the rage 18 Jul 2013 W-Europe's June car sales down just 6.2% 18 Jul 2013 |
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