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 Despite last month’s setback in the region’s underlying recovery effort, market watchers generally believe that this is probably little more sinister than a slight bump in the road, and does not detract from today’s widely shared view that finally the autoindustry is heading for a gradually brightening horizon on Europe’s overall car sales front. Volkswagen’s sudden weakness, said one industry insider, is not so much a sign that the brand has suddenly lost its sharp competitive edge, but rather a reflection of bright burning incentive fires, stoked chiefly by some of its more desperate rivals in order to shift their stockpiles of unsold cars. Another observer told AID that Volkswagen Group’s less aggressive incentive spending this August is probably due to an expected dose of profit making, sparked by its earlier undertaking to end this year with largely unchanged operating profits of €11.5bn. -11.6% Volkswagen Group, despite a 3.5 per cent rise in half-year global sales
revenue to €98.7bn suffered an 11.6 per cent drop in first-half group operating profits to €5.8bn, pulled
back by a 34 per cent plunge from Volkswagen cars...more
Car market teeters between recovery and relapse 17 Sep 2013 Good July car sales – despair turns to hope 15 Aug 2013 Europe’s July electric car sales disappoint 03 Sep 2013 DATA
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