Europe’s prestige sector records just keep on tumbling

WESTERN EUROPE
What downturn?
Europe’s prestige sector records just keep on tumbling - Mercedes fightback
Published: Thu 16 Jan 2014 17:16:26 GMT
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Propelled along by an avalanche of genuine new models, best typified perhaps by its all-new generation of A-class based cars, Mercedes bucked last year’s West European car sales trend.

In a mildly recessionary market, down less than 2 per cent, Mercedes posted a strong 5.1 per cent rise in full year sales to 601,800 units, thus crowning the world’s longest-established prestige brand as the fastest gainer in the pack.

601,800
Mercedes full year West European sales total

Mercedes’ full year car sales share in Western Europe rose to 5.2 per cent, thus setting a new all-time record for the brand.

Prestige sector records just keep tumbling

Despite Mercedes’ excellent showing in last year’s domestic European backyard, and after notching up a new personal best, compared to its nearest rivals it still continues to play third fiddle, after still finding itself outsold by both Audi and BMW...more

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DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

EUROPEAN new CAR sales:

by country
DECEMBER 2013 v DECEMBER 2012
FULL YEAR 2013 v FULL YEAR 2012

WEST EUROPEAN new CAR sales:

by manufacturer and marque
DECEMBER 2013 v DECEMBER 2012
12-MONTHS 2013 v 12-MONTHS 2012

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601,800 Mercedes full year West European sales total

601,800
Mercedes full year West European sales total