Toyota alone grabs 85% of Europe’s hybrid car sales

AID EXCLUSIVE
WESTERN EUROPE
In Europe hybrid means Toyota
Toyota alone grabs 85% of Europe’s hybrid car sales
Published: Tue, 18 March 2014 17:32:02 GMT
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If the Netherlands is taken out of the reckoning, where last year’s hybrid car sales went through the roof thanks to one-off tax savings ending December 31st, West Europe’s hybrid car sales share slips to just 1.3 per cent, according to AID’s own figures.

But all that only tells part of Europe’s hybrid car story.

That’s because the segment is essentially served by just one carmaker, which, thanks to its widely praised pioneering efforts, has made this segment almost its own.

Toyota, first to get this ball rolling, and in spite of painstakingly slow progress in Europe during the past dozen or so years, has ploughed on regardless.

85%
Toyota's West European hybrid market share

Whichever way the figures are worked, Toyota’s long held stranglehold of Europe’s petrol-electric hybrid car sector is striking, if not surprising.

That’s simply because Toyota, with its technology-leading hybrids like Prius and the commercially more significant hybrid versions of its Auris and Yaris, continued to plough its own furrow...more

MORE LIKE THIS:

> January’s Electric Car Blues 26 Feb 2014

> Record electric car sales 30 Jan 2014

> Hybrid cars going nowhere fast in Europe 17 Dec 2013

DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

West European:
new HYBRID car sales by country FULL YEAR 2013
new HYBRID car sales by country FULL YEAR 2012

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85% Toyota's West European hybrid market share

85%
Toyota's West European hybrid market share