For Brazil’s car titans freewheeling days are finally over

BRAZIL
For Brazil’s car titans freewheeling days are finally over
Start to Brazil’s 2014 car sales season better than feared, but it may not last
Published: Wed, 09 April 2014 10:56:07 GMT
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Hard on the heels of a year that saw the first car sales dip after a near decade-long Brazilian honeymoon with the car, this year promises little better than a year of largely unchanged sales, followed in turn by expectations of slower than earlier anticipated car sales growth during the years ahead

Brazil, a member of the so called BRIC markets, was supposed to stand out as relative bright spot for the world’s autoindustry.

But after more than living up to high expectation between 2004 and 2012, when sales spiralled upwards for almost a decade, of late Brazil’s car market has lost all of its earlier thunder.

2.8 million
2012 Brazil car sales tally

Judged from its underlying performance since 2012, when sales sky-rocketed to a best-ever 2.8 million cars, one of the auto industry’s hottest growth markets was transformed into one plagued by a sudden cooling in consumer demand and showrooms packed to the rafters with unsold cars.

Today’s consensus view in autoindustry quarters is that medium to long-term car sales expectations for Brazil’s domestic car market have been too optimistic...more

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DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:
BRAZIL new car sales by manufacturer and marque:
FEBRUARY 2014 v FEBRUARY 2013
2-MONTHS 2014 v 2-MONTHS 2013

BRAZIL new car sales by TOP SELLING MODEL:
FEBRUARY 2014 v FEBRUARY 2013
2-MONTHS 2014 v 2-MONTHS 2013

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2.8 million 2012 Brazil car sales tally

2.8 million
2012 Brazil car sales tally