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![]() Not so long ago, the so-called BRIC markets still stood out as outstanding growth motors for the world’s autoindustry. Fast forward to 2013 and the year to date, and the thrust seen earlier in BRIC member economies such as Brazil, Russia and India was suddenly missing. Potentially at least, the abrupt slowdown in these countries suddenly left autoindustry planners with a problem. That’s chiefly the need to find alternative markets to take up the slack. Korea, a car export juggernaut, became the focus of their attention, particularly for Europe’s premium car makers. Intriguingly, while Korea’s autoindustry swamped most leading Western world markets with their cars, until fairly recently the previously heavily bolted door to their Korean home market remained all but shut. 99%
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