Is this the beginning of Renault’s strong domestic comeback?

FRANCE
Home sweet home - Renault in its domestic backyard
Is this the beginning of Renault’s strong domestic comeback?

Published: Wed, 01 Oct 2014 19:07:25 GMT
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In spite of Dacia’s compensatory market share gains, the combined market shares of Renault and Dacia still slipped to an all-time low of just 22.3 per cent in 2012.

Since then, however, and apart from Dacia’s continuing inroads, the previously slipping and sliding Renault brand also showed the first signs of stabilisation.

The Renault brand’s car sales share, after eroding, from 27.3 per cent of the French car market in 2004 slumped to a lowest ever 18.1 per cent in 2012.

1.1 percentage points
Renault’s market share gain at 8-months stage

Evidently, Renault’s bigwigs decided that enough is enough. That fightback, boosting last year’s Renault home share back to 18.9 per cent, appears to have gained further traction during the current year...more

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DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

FRANCE new CAR sales:

by manufacturer and marque
AUGUST 2014 V AUGUST 2013
8-MOnths 2014 v 8-Months 2013

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1.1 percentage points Renault’s market share gain at 8-months stage

1.1 percentage points
Renault’s market share gain at 8-months stage