Few signs of life seen in Europe’s hybrid car market

WESTERN EUROPE AID EXCLUSIVE
Few signs of life seen in Europe’s hybrid market
Toyota Lexus alone takes well over 80% of Europe’s hybrid car market

Published: Thu, 16 Oct 2014 17:56:09 GMT
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West European hybrid trends passenger cars 2014 half year

West Europe’s hybrid car segment remains stuck at last year’s ultra-low 1.5 per cent market share level. For hybrid car makers, the one crumb of comfort is that in two of the region’s seventeen markets regularly monitored by AID - Norway and the Netherlands - underlying consumer interest in latest hybrid cars is at least showing twitches of life.

AID’s exclusively compiled car sales data reveals that the sales share going to hybrid cars, a segment almost totally dominated by Toyota, has made next to no progress during this year’s first-half.

1.5%
West Europe’s hybrid car segment market share after 6-months 2014

A tell-tale indicator of consumers’ lingering disinterest in these cars - the sales share going to hybrids during this year’s first half remained stuck at a lowly 1.5 per cent of West Europe’s gradually recovering new car market...more

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> Electric car sales pace, far from growing, is slowing 26 Sep 2014

> July shows deceptive surge in Europe’s electric sales, but from a very low base 29 Aug 2014

> Range anxiety still rules 31 Aug 2014

DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:
AID EXCLUSIVE
EUROPEAN new HYBRID CAR sales:
by country
6-MOnths 2014 v 12-Months 2013
BY TOP SELLING MODEL
6-MOnths 2014

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1.5% West Europe’s hybrid car segment market share after 6-months 2014

1.5%
West Europe’s hybrid car segment market share after 6-months 2014