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 The good news for PSA Peugeot-Citroën’s newly arrived bigwigs is that in terms of financial health PSA has been wheeled out of intensive care, thanks in large measure to vital cash injections from both Dongfeng and the French government. The not so good news is that PSA is still struggling to get decent prices for its cars, thereby limiting its endeavours to make some decent returns on the now closely watched profitability side of its business PSA, after hitting a sweet spot in its European car sales history in 2002, when its car sales share had rocketed to 15 per cent from just 11.3 per cent in 1997, simply failed to hold that high level. Since its recent peak in 2002 PSA’s region sales share has continued to slip. By 2007 it had lost almost 2 percentage points, trimming its car sales share in Western Europe to just 13.1 per cent. If that weren’t bad enough, and yet another half decade further down the road, by close of 2012 PSA was left with just 12 per cent of West Europe’s car market. But worse was in store...more MORE LIKE THIS: > PSA hits rock bottom 22 Apr 2015> All is not lost for Europe’s long-squeezed volume carmakers 13 April 2015 > Is this the first sign of a great European turnaround story? 10 April 2015
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