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In every edition AID now pays close attention to the European failures and successes of
one particular carmaker – this time it’s Honda’s turn...
Synonymous with the Great Old Duke of York, Honda moved all the way to the top of the hill with a highest-ever 1.9 per cent West European market share in 2007, only to march down again during the following years
0.9%
Honda's West European YTD market
share - 37 year low
Testament to Honda’s deeply entrenched woes, during the five months to May this year its West European market share slipped to a
37-year low of just 0.9 per cent after hitting an even lower 0.8 per cent in May.
AID reports on Honda’s eye-watering difficulties in Europe, but concludes on the upside that at long last the worst may finally be over.
Figures point to Honda’s continuously slipping European fortunes, characterised by a seemingly remorseless erosion in market share.
Drawing attention to the battering taken by Honda in West Europe’s car sales arena, in these past seven and a half years Honda’s market share in Western Europe has halved.
That’s a headlong dive from 1.9 per cent in 2007 to just 1 per cent last year. But that’s not
all...more
MORE
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West Europe’s May car sales grow at slowest pace in 18 months
16 June 2015
>
Ford of Europe fails to shake off crippling sales woes
09 June 2015
>
PSA hits rock bottom
22 April 2015
DATA
AVAILABLE
TO SUBSCRIBERS WITH THIS ARTICLE:
EUROPEAN
new CAR sales:
by
country
MAY
2015 V May 2014
5-MOnths 2015 v
5-Months 2014
WEST
EUROPEAN new CAR sales:
by
manufacturer and marque
MAY
2015 V May 2014
5-MOnths 2015 v
5-Months 2014
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