Fall and rise of Porsche’s fortunes

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WESTERN EUROPE EXCLUSIVE FOR AID NEWSLETTER READERS
Fall and rise of Porsche’s fortunes

Published: Mon, 31st Aug 2015 14:39:28 GMT
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Porsche West European in-depth sales report

The remarkable ability to pick themselves up, dust themselves down, and start all over again, is a comparatively rare attribute in the world’s cut-throat automotive industry.

Detroit’s hard-nosed GM and Chrysler, together with Nissan have done just that, but who has heard of a similar miraculous bounce back and a great deal more from one of the industry’s smallest carmakers?

Not only has Porsche been spared the humiliation of bankruptcy by the narrowest of margins, the irony is that today Porsche SE effectively owns - and pulls most of the strings - Germany’s Volkswagen Group, which remains on track to replace Toyota as the world’s biggest vehicle maker

21 years
Porsche’s near unbroken global car sales growth

AID, in yet another of its regular in-depth car manufacturer reports investigates the reasons underlying the miraculous turnaround and subsequent glistening commercial fortunes of Porsche which in all likelihood will build and sell close on 220,000 cars this year, crowning 21 years of near unbroken global car sales growth and a more than sixteenfold jump in production since 1993, Porsche’s nadir...more

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DATA WITH THIS ARTICLE:

AID EXCLUSIVE
WESTERN EUROPE PORSCHE CAR SALES BY MARKET:
FULL YEAR 2014

AID EXCLUSIVE
WESTERN EUROPE PORSCHE Market SHARE BY MARKET:
6-MONTHS 2015 V 6-MONTHS 2014

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