Škoda’s first million - Spotlight on one of Europe’s biggest gainers

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Škoda’s first million - Spotlight on one of Europe’s biggest gainers

Published: Fri, 10 July 2015 16:34:56 GMT

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From caterpillar to butterfly - Škoda stands out as one of the few all-round success stories in Europe’s cut-throat mass car market

Whichever way true and sustainable commercial success in today’s car world is measured, Volkswagen’s Škoda brand stands out as an outstanding winner on all counts.

435,770
Škoda’s 2014 West European sales tally - Highest on record

So much so in fact, that Volkswagen’s most senior thinkers are now seriously contemplating to fill the void left by continuously upwardly moving Škoda with a new budget brand.

But that’s not all.

After digesting the brand’s simply astonishing transformation from its formerly held ugly-ducking to swan status, some outspoken Volkswagen thinkers will privately concede that in today’s crucial image and consumer perception terms Škoda’s cars have continuously edged closer and closer to the strong and long-envied image of the group’s Volkswagen brand products.

Expressed in broad brush terms, a better built Volkswagen for the thinking man.
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DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

IN DEPTH WEST EUROPEAN CAR SALES REPORT FOCUSING ON Škoda

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435,770 Škoda’s 2014 West European sales tally - Highest on record

435,770
Škoda’s 2014 West European sales tally - Highest on record