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 Rarely in recent autoindustry history has one leading car manufacturers been so rocked. So far so good. The crisis-struck Volkswagen brand, reflecting signs of a delicate damage limitation exercise at the sharp end of dealer premises, appears to have done well to offset the feared potential hammer blow of today’s crisis Exclusively compiled figures from AID point to a smaller than expected fall of less than 2 per cent in Volkswagen’s West European October car sales. Evidence, if any were needed that the Volkswagen brand, which expectedly moved into overdrive to mitigate the severity of the feared fallout on the sales side from its worst crisis in history, has done well to contain the damage. Impressive damage limitation on the sales side, however, is not seen as a particularly reliable indicator at the moment. AID’s market observers believe that at today’s state of play, there is no accurate way of assessing either the physical or financial effort employed to prevent a mass disappearing act from Volkswagen buyers, particularly on the key diesel end of Europe’s car market ...more MORE LIKE THIS: | Volkswagen takes a big step back 04 Nov 2015
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