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 Synonymous with the title theme of Hollywood’s latest blockbuster, the luxury car brand with the renowned three-pointed star emblem has finally woken up from its long-held slumber. AID compiled figures show that Mercedes, after discovering to its horror that chief rivals BMW and Audi had captured respective first and second positions in the world’s flourishing luxury car world, leaving it trailing in third place, quickly rolled up its sleeves and flicked the switch into fight-back mode. A measure of its progress, and a clarion-clear signal of its determination to bounce back in force, already Mercedes stands out as the fastest gaining major premium carmaker. Still more foreboding to anxiously watching rivals, with just weeks left to the end of this year, on the global prestige sector stage hard-battling Mercedes has already nudged aside the long-standing number two prestige carmaker, Audi. And if that weren’t enough, already Stuttgart’s sales hungry Star-Force is snapping at the heels of compatriot BMW. At the eleven months stage the gap between them less 36,000 units or just six days sales. Judged from intriguing latest developments on the global prestige sector stage, AID’s market observers now believe that next year BMW’s sales strategists need to step lively to stay ahead of fast-charging Mercedes...more MORE LIKE THIS: | Brand with four rings kept dealers’ tills ringing, but fight on for future sector positions 30 Nov 2015
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