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W.EUROPE | AID EXCLUSIVE
Volkswagen buffeted by stiffening headwinds in March
Published: Mon, 11th April 2016 16:12:45 GMT
 

Q1 Western Europe car sales market share gains losses

The Volkswagen car brand, when judged from AID’s provisional March car sales numbers from West Europe’s still fast recovering new car market, remains up against the ropes and is still taking some serious punishment, particularly in its German backyard where its March sales dropped 6.3 per cent in a static market. AID’s provisional March car sales numbers spotlight Volkswagen’s seemingly losing battle to regain the confidence of Europe’s new car buyers

Blackened by the infamous dieselgate scandal, in its West European backyard, the Volkswagen car brand still stands out as the greatest casualty among West Europe’s front-runners. 

That’s the message from AID’s exclusively compiled provisional car sales figures for March.

In a month that saw West Europe’s overall car sales rise by 5.1 per cent, an uplifting trend that benefited most leading contenders, Volkswagen’s own sales continued to spiral downwards. 

Potentially deeply worrying for Volkswagen’s already hounded motor barons, Volkswagen’s sales slippage was particularly acute in its important German home market. 

Here, in a month of largely unchanged overall car sales, Volkswagen’s own sales fell by a trend-bucking 6.3 per cent, thus widening the cumulative sales deficit at home to almost 4 per cent in an expanding overall car market. 

As has typically been the case lately, the shift in car buyers’ sentiment is benefiting Volkswagen’s most direct rivals, and none more so than Fiat, Renault and Opel, whose European-wide car sales gains appear to come out of Volkswagen’s pockets, according to AID’s provisional March sales numbers
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| Is Volkswagen’s Teflon coating starting to wear thin?  10 Feb 2016


| Europe’s car market got off to a fine start  08 Feb 2016


| Europe’s heavy truck market is on the mend  27 Jan 2016

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