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Whichever way latest German car sales statistics are analysed, the continuing media firestorm sparked by the dieselgate affair appears to have had a pronounced negative impact on Volkswagen’s domestic sales. Foreseeably, it now looks as if notable numbers of Germany’s diesel car buyers are now giving Volkswagen’s badly tainted diesels a miss. Four months into this year, with Germany’s diesel car sales rising 3.2 per cent, Volkswagen own diesel car sales lurched into reverse; down by a steep 8 per cent
One third through the year, scandal-hit Volkswagen stands out as the market’s most notable biggest casualty.
And judged from April’s turnout on home soil, for the Volkswagen car brand things don’t appear to get better any time soon.
Despite Herculean domestic efforts on the sales incentive front to prevent a mass desertion of previously long-loyal Volkswagen buyers, Volkswagen’s home share in April slipped back 1.1 percentage points to 20.4 per cent.
Likewise, its four months car sales share at home eased back by a steeper 1.6 percentage points to 20.5 per cent.
Seen as a measure of Volkswagen’s badly dented image among Germany’s car buying public, the 20.5 per cent market share held at this year’s one-third stage marks a 7-year low for the Volkswagen car
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