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Tesla’s bigwigs across the
pond, after removing their rose-tinted spectacles may be about to
realise to their horror how much greyer this year’s electric European
skies look. Seven months through the year, West Europe’s Tesla
registrations already trail last year’s comparative levels by almost a
quarter. But according to AID’s exclusive figures, it was
a more than halving in Tesla’s July registrations in Western Europe that
finally drove home the message that in Europe Tesla’s cars appear to
have lost much of their earlier attraction as the year progressed. AID
investigates.
In Norway, throwing a timely spotlight on Tesla sudden European
predicament, and where Tesla quickly emerged as the darling of the
initially flourishing e-movement, July’s Tesla registrations took a
headlong 70 per cent dive to just 66 units.
Telling the same sorry tale, Norway’s seven months Tesla
registrations to July more than halved to just 1,314 units from 2,896
during the same period last year.
A problem shared is a problem halved.
Those responsible for Tesla’s previously promising
looking prospects in Europe’s electric car market may derive some
soothing comfort from the realisation that not only Tesla’s sales have
lurched into reverse.
After a promising-looking brief interlude of
buoyancy during last year’s closing months, suggesting that West
Europe’s still tiny electric car market may finally be seeing at least a
moderate pickup in sales, since the beginning of this year these weak
green shoots have started wilting again....more
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