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Describing this past year as the most challenging in Audi’s history,
thanks in no small part to the toxic fallout from Volkswagen’s
dieselgate affair and the related financial drain on the company’s
resources, for the current year Rupert Stadler – Audi CEO – still
offered a return to near normal profitability and a slight rise in unit
sales. In short, the optimistic prospect of a return to business as
usual. But in more ways than one, for Audi’s CEO 2017 already began on a
sombre note
That’s due to a setback in its biggest and traditionally most
profitable Chinese market, where Audi’s January and February sales,
thanks in large part to a ‘go-slow’ from its disgruntled existing
dealers, fell by a respective 35.3 and 5.8 per cent.
However, there’s also a bright side to this year’s Audi prospects.
Suggesting that at long last the worst could well be over, for this
year’s operating profits Audi predicts a return to the 8 – 10 per cent
margin corridor.
Equally upbeat, for the current year Audi also expects a slight increase
in both sales revenue and unit sales...more
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