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Hyundai-Kia, which has long enjoyed the
benefits of a stranglehold presence in its tightly guarded South Korean domestic car market,
may have lost some of its former tightly-held grip, but its more than 60 per cent home sales
share of this year’s first quarter South Korean car market is likely seen with great envy by
many of the world’s other leading carmakers
To put this in perspective, Hyundai-Kia’s near two thirds domestic car sales share remains unmatched in
any other major car market.
By way of international comparison, in India Maruti-Suzuki currently holds 53.9 per cent of this year’s car market.
In Japan Toyota Group held 44.8 per cent of last year’s domestic car sales.
By contrast, Volkswagen Group, despite its large assortment of car brands, currently controls just
36.8 per cent of its German home market.
Importers press on, making good progress
The importers’ sales drive into South Korea, following the signing of the EU-South Korea Free trade agreement
in July 2011 was also driven largely by the might of Germany’s prestige carmakers.
So much so, in fact that close on 60 per cent of South Korea’s car imports this first quarter were from BMW, Mercedes, badly
handicapped Audi and Porsche.
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