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Audi’s already harassed bigwigs have breathed a sigh of relief following a continuing rebound in the brand’s car sales fortunes in China, Audi’s biggest market. In spite of this year’s third monthly gain in a row, however, commentators remain unsure as to whether Audi - for the whole of this year - will be strong enough to dislodge Mercedes and BMW from their newly gained first and second position in China’s still buzzing prestige sector market. In China, at this year’s eight months stage, Audi still trails behind Mercedes and BMW, albeit by a gradually shrinking margin
Following a prolonged dry spell, sparked chiefly by a far slower than usual car sales effort from its previously disgruntled Chinese dealers, Audi this August recaptured the top slot in China’s still sizzling prestige sector car league. Thanks to the rekindled extra sales-push effort from its previously reluctant Chinese dealers, and for the third
consecutive month, Audi regained China’s prestige sector sales crown by outselling main sector rivals Mercedes and BMW.
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